Rome, September 29 (Reuters Health) - Vaccination in Italy today "are like the witches of a few centuries ago, which they said anything." And 'the bitter observation Cristella Daniel Jacques, president of the Group of Vaccines Farmindustria that during a workshop in Rome today released the results of a research on the perception of vaccination on social networks in Italy, conducted by Sanofi Pasteur MSD. A photograph from which the vaccines out pretty bad, only on Facebook - visit every day 8 million people - there are 40 000 groups and 1,200 pages on vaccines, in 95% of cases with a negative image. Things are not better on YouTube (visited by 7 million users per day): In March there were 10,000 movies on vaccines, with 10 new videos every day, in 90% of negative cases, or on MySpace (200 million of users per day and 2 000 pages on the subject, in 70% of cases with a negative image). A bit 'better on Twitter (though in Italy has only 100 thousand visitors a day): 70 000 pages on vaccines, only 20% with a negative image. In general, however, social networks (and research has examined the eight most common) seem to reject this means of prevention.
"This aversion to vaccination is something old - said Giovanni Rezza Department of Infectious Diseases National Institute of Health - just look at the 'cartoons' on the alleged effects of nineteenth-century anti-smallpox vaccine developed in 1796 by Edward Jenner. " Images unlikely that make you smile, "but the anti-vaccination can cause serious damage, as happened in the case of whooping cough in Britain in the '70s," said Rezza.
"We are all victims of poor communication on vaccines - complains Cristella - Missing the authority figure who knows everything, flower billion of opinion leaders on the web, where you can find information confused, old, reliable e non mescolate fra loro". Proprio per sfatare miti e leggende sui vaccini, è stato presentato alla stampa un documento con 30 domande e risposte in materia, che sarà rielaborato e integrato, per costituire un Libro Bianco sulle vaccinazioni. Dalle reazioni dell'organismo, al contenuto dei vaccini, ai prodotti in fase di sviluppo, ai controlli, fino alle strategie di ricerca, in 30 punti si analizzano "i temi che sono apparsi più spesso confusi sul web. E' importante invece fare chiarezza, perché - dice Cristelli - la confusione fa male a tutti". E se il caso dell'influenza A/H1N1 e della campagna vaccinale disertata da cittadini e operatori è ancora fresco, Cristelli ha tenuto a dire che "l'H1N1 non è stata una good step for the industry in terms of finances and image. "And you still will see that reflected the story on the upcoming seasonal influenza vaccination campaign. In short, there is still too much confusion on this issue, even among the same health workers. As revealed by the fact that, during the influenza pandemic, just 10-15% of Italian doctors and nurses has been vaccinated. "The battle will be long - provides Cristella - but it is important to ensure that people get a source of reliable information, real and shared. "
A summary of the contents of the important meeting held in Rome on September 29 entitled" Vaccines word of mouth what a mess "promoted by Confindutria seem important, why take note of what should be the methods of communication to be followed in 2010 for a correct and adequate information to citizens. outstanding problem at the moment and that concerns not only the modern systems of social network but also the more traditional information systems: the television and print media.
The basic question remains the same, however: by whom and how social networks take their information and why the information is often distorted or even contrary to the evidence? The interesting white paper can give adequate answers (we hope), but it would be very useful to reflect, discuss and admit errors committed in the course of vaccination campaigns or projects not implemented with sufficient strength, innovative strategy and method of communication or otherwise proposed by contradictory and wrong methods, based on epidemiological assumptions inaccurate to say the least (see "pandemic" to the 'H1N1)? How about some immunizations that are offered on the national territory patchy? What can be said in these cases, the social network?
The Department of Prevention of the Ministry of Health, the National Health Council, the State-Regions Conference, the National Institute of Health, the AIFA, the CCM are the six establishment figures who have a voice in the field of immunization. Usually working in harmony, but often have different opinions. The convergence of institutional sources is therefore already a step , perhaps by establishing systems and innovative methods of communication, even using, effectively, socialnetwork. The revolution, also cultural, could start from there. Think about it ... maybe not from the tail of the problem but from the head.
"This aversion to vaccination is something old - said Giovanni Rezza Department of Infectious Diseases National Institute of Health - just look at the 'cartoons' on the alleged effects of nineteenth-century anti-smallpox vaccine developed in 1796 by Edward Jenner. " Images unlikely that make you smile, "but the anti-vaccination can cause serious damage, as happened in the case of whooping cough in Britain in the '70s," said Rezza.
"We are all victims of poor communication on vaccines - complains Cristella - Missing the authority figure who knows everything, flower billion of opinion leaders on the web, where you can find information confused, old, reliable e non mescolate fra loro". Proprio per sfatare miti e leggende sui vaccini, è stato presentato alla stampa un documento con 30 domande e risposte in materia, che sarà rielaborato e integrato, per costituire un Libro Bianco sulle vaccinazioni. Dalle reazioni dell'organismo, al contenuto dei vaccini, ai prodotti in fase di sviluppo, ai controlli, fino alle strategie di ricerca, in 30 punti si analizzano "i temi che sono apparsi più spesso confusi sul web. E' importante invece fare chiarezza, perché - dice Cristelli - la confusione fa male a tutti". E se il caso dell'influenza A/H1N1 e della campagna vaccinale disertata da cittadini e operatori è ancora fresco, Cristelli ha tenuto a dire che "l'H1N1 non è stata una good step for the industry in terms of finances and image. "And you still will see that reflected the story on the upcoming seasonal influenza vaccination campaign. In short, there is still too much confusion on this issue, even among the same health workers. As revealed by the fact that, during the influenza pandemic, just 10-15% of Italian doctors and nurses has been vaccinated. "The battle will be long - provides Cristella - but it is important to ensure that people get a source of reliable information, real and shared. "
A summary of the contents of the important meeting held in Rome on September 29 entitled" Vaccines word of mouth what a mess "promoted by Confindutria seem important, why take note of what should be the methods of communication to be followed in 2010 for a correct and adequate information to citizens. outstanding problem at the moment and that concerns not only the modern systems of social network but also the more traditional information systems: the television and print media.
The basic question remains the same, however: by whom and how social networks take their information and why the information is often distorted or even contrary to the evidence? The interesting white paper can give adequate answers (we hope), but it would be very useful to reflect, discuss and admit errors committed in the course of vaccination campaigns or projects not implemented with sufficient strength, innovative strategy and method of communication or otherwise proposed by contradictory and wrong methods, based on epidemiological assumptions inaccurate to say the least (see "pandemic" to the 'H1N1)? How about some immunizations that are offered on the national territory patchy? What can be said in these cases, the social network?
The Department of Prevention of the Ministry of Health, the National Health Council, the State-Regions Conference, the National Institute of Health, the AIFA, the CCM are the six establishment figures who have a voice in the field of immunization. Usually working in harmony, but often have different opinions. The convergence of institutional sources is therefore already a step , perhaps by establishing systems and innovative methods of communication, even using, effectively, socialnetwork. The revolution, also cultural, could start from there. Think about it ... maybe not from the tail of the problem but from the head.
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